At the forefront of the funeral industry, Himmelblau reimagines end-of-life ceremonies with a unique, spirited twist. Situated in the delicate balance between solemnity and celebration, Himmelblau aims to shift perceptions—proposing that departures, while profound, can also reflect empowerment and positivity.

Spanning two weeks, our endeavor began with our "Dynamic Briefing" process, which shaped a campaign that skillfully mixes modern humor with the gravity of its subject. Central to our approach was a dynamic logo animation, symbolizing transformation and continuity, which became a key visual anchor for the campaign.

‍